Today the Canadian Medical Cannabis Council (CMCC) announced that Peace Naturals Project Inc., a Health Canada licensed producer of medical cannabis, has signed CMCC’s Code of Ethics and joined CMCC as the association’s newest member.

“Peace Naturals Project is committed to furthering CMCC’s mission of setting the standard of excellence for Canada’s medical cannabis industry,” said Peace Naturals Project CEO and founder Mark Gobuty. “We are thrilled to be joining CMCC and leading the industry in advancing a resolute commitment to safety, integrity, access, quality, security and research.”

Peace Naturals Project is an Ontario-based licensed producer of medical cannabis that was one of the first companies in the country to be licensed under Health Canada’s federal Marihuana for Medical Purposes Regulations (MMPR). Peace Naturals Project was previously a founding member of the Canadian Medical Cannabis Industry Association (CMCIA).

 “The medical cannabis industry in Canada needs leaders committed to operating ethically while upholding the highest standards of safety, transparency and quality,” said CMCC interim executive director Philippe Lucas. “We are excited to welcome Peace Naturals Project, a pioneering company in the medical cannabis field, in joining us to create an association dedicated to advancing our industry in the best interests of patients.”

CMCC is a newly formed association representing licensed producers and other stakeholders who are committed to building long-term trust with patients by ensuring the highest standards of ethical behaviour across the entire medical cannabis supply chain, including the interactions between licensed producers and physicians. Earlier this month, CMCC brought to light the practice of licensed producers paying physicians and organizations direct and indirect kick-back payments for patient referrals – a practice that is expressly prohibited by several of the provincial Colleges of Physicians which license physicians. Following CMCC’s effort to bring public scrutiny to this important issue, Health Canada published an information bulletin articulating an expectation of ethical conduct by licensed producers and applicants which says that licensed producers and applicants should “take care to avoid any situation that could compromise the health and safety of patients; for example, giving or offering inappropriate direct or indirect payments or inducements to any individual or organization.”

CMCC has invited all current Health Canada licensed producers of medical cannabis to become members as long as they agree to abide by the group’s Code of Ethics, which prohibits direct or indirect payments or inducements to any individual physician or clinic for patient referrals. CMCC’s Code of Ethics is based on six fundamental and non-negotiable principles: integrity, safety, quality, access, security and research. In addition to recruiting LPs as members, CMCC has also invited scientific research institutions and patient groups to join as associate members.

About the Canadian Medical Cannabis Council (CMCC)
The Canadian Medical Cannabis Council (CMCC) is an industry group representing stakeholders who are committed to advancing the highest standards of integrity, safety, quality, access, security and research within Canada’s medical cannabis industry. All CMCC members are required to adhere to a Code of Ethics designed to serve patients’ best interests.

About the Peace Naturals Project Inc.
The Peace Naturals Project Inc. was the first new federally licensed commercial medical Cannabis producer to be granted a license by Health Canada to produce and distribute medical Cannabis in Canada under the new Marihuana for Medical Purposes Regulations (MMPR). The Peace Naturals Project offers a range of cannabis flower strains with strong dedication and commitment to client care, quality and harm reduction. The Peace Naturals Project is on a mission to set new standards for viable, credible medical cannabis production and distribution as they strive to raise the bar for the entire industry, both in Canada and abroad.

For more information, or to speak with a representative of the Canadian Medical Cannabis Council, please contact:

Marlo Taylor
(416) 425-9143 ext. 11
(office) or 647-530-1692 (mobile)
marlo.taylor@energipr.com